The goal for most projects is creating a service or a product. Usually, neither of those will be used directly by the person who requested the project. The true measure of success is providing a product that is going to be satisfactory for the customers, not for the people who came up with an idea with it.
At the same time, this product should generate planned income, being a good sell from the company's point of view. If you perform web project management appropriately, you will be able to accomplish both of these goals without sacrificing neither quality nor company's gain.
Imagine the vice president of your company, who runs sales and marketing department wants to increase sales for the next year by 10 percent. He decides that by creating and implementing a new product the company will reach this goal. However, he is not going to sell the merchandise himself, the sales representatives will.
Though they didn't think of developing a project, they could make some good points about what this product should and shouldn't be from a closer viewpoint. The potential customers will have those opinions as well.
If he only uses one of the web project management software applications, he will be able to conduct survey and obtain information on how the product should really look like from a customer's point of view.
If you want to identify the target group for what your project will develop, you have to:
Make clear what type of products or services you are going to provide.
Describe precisely who will be using these products and services and how will they be used.
After identifying the customers, contact and consult them to get an insight on what they think could be added to the product or how it could be changed to meet their needs in the best way possible.
Include this analysis in your web project management tool. It will allow you to work on those improvements and implement them in the process as well as change your tasks accordingly to meet those needs.
In the end, what really counts in terms of a company's success it's the satisfaction of customers and people using the product. When it comes to perishable items, or simply those that wear off with time, it is up to the customer if he chooses the same brand over and over again. As long as he is satisfied with the price-quality relation, customer service, and overall product usability, you can count on his loyalty.
On the other hand, if you deliver a product that doesn't meet his expectations once, he can start using a whole different brand despite years of satisfaction from your previous products. That's why it is vital to describe and keep in mind the needs of your ultimate audience. If you make notes about their true demands in your web project management software, you will be assured they will help you stay on track for developing and selling the best product possible.